Analytics & Dashboard

All analytics are built into the Dashboard — one place to track chatbot performance, measure customer engagement, and monitor conversion metrics. No separate Analytics tab is needed.

Overview

Starting with v0.39.0, WooAI Chatbot Pro consolidates all analytics into the Dashboard. There is no longer a separate Analytics admin page — everything you need is in AI Chatbot → Dashboard. The Dashboard loads faster with a single unified surface and fewer backend requests.

Dashboard KPI grid showing 12 metric cards

The unified Dashboard showing all 12 KPI cards and the Activity Sparkline

💡 What changed in v0.39?

The standalone Analytics page was removed. All metrics, charts, and reports that were previously split across Dashboard and Analytics now live on a single Dashboard page. The Analytics Settings sub-menu item (for AI cost and manual support time configuration) still exists under the AI Chatbot menu.

Accessing the Dashboard

Navigate to AI Chatbot → Dashboard in your WordPress admin menu. This is the default landing page when you click the “AI Chatbot” menu item.

Use the date-range filter at the top right to switch between Day, Week, Month, and 90 Days views.

KPI Cards — All 12 Metrics

The Dashboard shows 12 KPI cards at a glance. Each card displays the current value, a trend vs. the previous period, and a tooltip explaining how the metric is calculated.

Metric	What it measures	Good target
Chat Sessions	Unique chat sessions opened by visitors	Increasing trend
User Messages	Total messages sent by customers across all sessions	Higher = more engagement
Avg. Messages per Chat	Average number of customer messages per session	> 3 indicates good engagement
Product Click Rate	% of sessions where a product card was clicked	> 5%
Add to Cart from Chat	% of sessions that resulted in an add-to-cart via the chat	> 2%
Chat-Assisted Orders	Orders placed by shoppers who used the chat in the same session	Increasing trend
Avg Cart Value from Chat	Average order value for chat-assisted purchases	Compare vs store average
Support Hours Saved	Estimated support hours offset by AI (based on Analytics Settings config)	Higher = greater ROI
Repeat Users	% of chat users who return for a second or more session	> 20%
Conversion Rate	% of chat sessions that completed a purchase (single-session funnel)	> 1%
Avg. Session Time	Average duration of a chat session	Longer = more research-oriented shoppers
Unique Users	Distinct visitor identities who started at least one chat session	Increasing trend

Dashboard Sections

Below the KPI cards, the Dashboard shows several analytical sections:

Activity Sparkline

A compact timeline chart showing conversation volume over the selected date range. Switch between Day/Week/Month/90-day views using the filter at the top.

Conversion Funnel

A single-session funnel that tracks how shoppers move from a chat message to a completed checkout within the same session:

Messages Sent — all messages in the period (baseline 100%)
Products Viewed — sessions where a product card was clicked
Added to Cart — sessions that added a product via chat
Checkout Started — sessions that reached checkout

The funnel is full-width and shows absolute counts and percentages. Use it to identify where shoppers drop off.

AI Fallback Rate & Human Escalation Rate

Lower dashboard sections: AI health metrics, topic usage, product CTR, and promotion performance

AI Fallback Rate — % of responses where the AI fell back to a generic answer (could not fully resolve). Lower is better. Shows confident vs. fallback response counts.
Human Escalation Rate — % of sessions where the shopper requested a human agent. Track this to identify knowledge-base gaps.

Topic Usage

Shows which conversation topics (configured in the Topics admin section) were triggered most frequently. Use this to tune your topics and playbooks.

Recommended Products CTR

Click-through rate on AI-recommended products shown as cards in chat. Breaks down total views vs. clicks.

Promotion Performance

Tracks how often active promotional messages (configured in Promotions) were shown and clicked during chat sessions.

Analytics Settings (Third-Party Integrations)

To configure Google Analytics 4, Meta Pixel, Mixpanel, or the cost/ROI estimation inputs, go to AI Chatbot → Analytics Settings — this sub-page still exists and contains all third-party integration settings.

Google Analytics 4

Get your Measurement ID
In GA4: Admin → Data Streams → Select your web stream → Copy the Measurement ID (starts with G-).
Paste in Analytics Settings
Go to AI Chatbot → Analytics Settings → enable Google Analytics 4 → paste the Measurement ID.
Verify with DebugView
In GA4, open Admin → DebugView and trigger a chat interaction to see events arrive in real time.

💡 Already using GA4?

If GA4 is already installed via GTM or direct snippet, WooAI automatically uses the existing gtag instance — no duplicate tag needed.

GA4 Events Tracked

wooai_chat_openEngagement

User opens the chat widget

Parameters: page_location, page_title

wooai_message_sentEngagement

User sends a message to the chatbot

Parameters: message_length, session_id

wooai_product_inquiryE-commerce

User asks about a specific product

Parameters: product_id, product_name, product_category

wooai_add_to_cartE-commerce

User adds a product via chatbot recommendation

Parameters: product_id, product_name, value, currency

wooai_playbook_triggeredAutomation

A playbook automation fires

Parameters: playbook_id, playbook_name

Meta Pixel Integration

Get your Pixel ID
In Meta Business Suite: Events Manager → select your pixel → copy the Pixel ID (numeric).
Paste in Analytics Settings
Go to AI Chatbot → Analytics Settings → enable Meta Pixel → paste the Pixel ID.
Verify
Use the Meta Pixel Helper Chrome extension to confirm events are firing.

Mixpanel Integration

Get your Project Token
In Mixpanel: Settings → Project Settings → copy the Project Token.
Paste in Analytics Settings
Go to AI Chatbot → Analytics Settings → enable Mixpanel → paste the token.
Enable User Identification
Toggle Identify Users to link chat sessions to logged-in WooCommerce customers.

Complete Event Reference

Event	GA4	Meta	Mixpanel
Chat Opened	✓	✓	✓
Message Sent	✓	–	✓
Product Inquiry	✓	✓	✓
Add to Cart (via chat)	✓	✓	✓
Playbook Triggered	✓	–	✓
Email Collected	✓	✓	✓
Chat Closed	✓	–	✓
Session Ended	✓	–	✓

Privacy & Compliance

WooAI Chatbot Pro is designed with privacy in mind and supports GDPR compliance.

No PII in events: Analytics events do not include personally identifiable information by default
Anonymization: User IDs are hashed before being sent to analytics platforms
Consent integration: Respects cookie consent settings — supports CookieYes, Complianz, GDPR Cookie Consent, and Borlabs Cookie

⚠️ Consent Required

In GDPR regions, ensure you have proper consent before enabling analytics tracking. WooAI fires analytics events only after consent is granted when a consent management platform is detected.

Disabling analytics

Go to AI Chatbot → Analytics Settings
Toggle OFF all third-party analytics platforms
Optionally disable built-in dashboard data collection
Save settings

Troubleshooting

Dashboard shows no data

Confirm the chat widget is active and visible on the front end
Check that real conversations have occurred in the selected date range
Select a different date range (try 30 Days or 90 Days)
Clear WordPress transient cache

GA4 events not appearing

Verify your Measurement ID starts with G-
Use GA4 DebugView in real time
Clear browser cache and test in incognito mode
Check browser console for JavaScript errors

Meta Pixel events missing

Confirm Pixel ID is numeric (not alphanumeric)
Use Meta Pixel Helper Chrome extension
Check Events Manager for incoming events

Mixpanel not receiving data

Verify the Project Token is correct
Check Mixpanel Live View for events
Confirm user identification is set up if tracking registered customers